Kayak Finds Its New Creative Partner in The Martin Agency
Brand Marketing
After several years of decidedly unusual ads from New York's Barton F. Graf, travel aggregator Kayak is going in a new direction, choosing The Martin Agency for its next big [...]
Accounts in Review: Creative Searches Pick Up, a Bit
Brand Marketing
Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's [...]
Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches
Brand Marketing
After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative [...]
Here Are the 7 Agencies That Priceline Is Considering for Its Creative Account
Brand Marketing
Butler, Shine, Stern & Partners' long tenure on Priceline.com has ended.
Accounts in Review: SunTrust Hires a New Lead Shop
Brand Marketing
Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below [...]
Priceline Knows You Can’t Keep William Shatner Away From Super Bowl Sunday
Creativity
These are the voyages of Priceline's Negotiator. His 17-year mission: To seek out the best travel deals, and boldly pitch like no man has pitched before. William Shatner returns Sunday [...]