president

In a Divided Country, How Agencies Can Use Their Reach to Rebuild Trust and Inspire

Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers. And like many of you, on the eve of the inauguration of Donald Trump as the 45th president of the United States of America, we don't know what the hell is about to happen.

Michelle Obama: Marketing Can Make America Healthier

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would wind up slow dancing with Big B

Y&R Chicago Gets a New Chief

Young & Rubicam has reached into mcgarrybowen to find a new head for its Chicago office.

Frank Underwood of House of Cards Gets Campaign Posters Inspired by Those From History

The third season of Netflix's government drama House of Cards will officially be available to stream on Friday. And (spoiler alert) Frank Underwood has consolidated his power. Apparently, lots of scheming, backstabbing and murdering pays off. What better way to celebrate the Underwood's success than to imagine what his presidential campaign posters would have looked like, had he taken a more traditional route? That's exactly what Mashable did, taking inspiration from real presidential posters for Obama, Kennedy, Johnson, Taft and more.  Oh, and for good measure, there are a few touting Claire's rise, too. 

The Story Behind Avocados From Mexico’s Surprise Super Bowl Hit

If Nationwide was the somber buzzkill of this year's Super Bowl, Avocados From Mexico was the life of the party, earning more than a billion media impressions along the way.

It’s a Busy New Year Already for Agency Leadership Changes

'Tis the season to make top management changes.

TBWA Installs a New Chief in New York

Once again, the New York office of TBWA\Chiat\Day is getting a new chief. Rob Schwartz, a TBWA veteran and its global creative president, is taking the reins of the agency's New York office, replacing Robert Harwood-Matthews, who is leaving the agency, TBWA has confirmed. Schwartz becomes the office's CEO as he sheds his global title.

Jamie Gallo Returns to Agency Fold After NBA

Jamie Gallo has reentered the agency world after two years with the NBA. Gallo, who was evp of global marketing at the NBA from 2012 until March 2014, is now president of the New York office of Wunderman, the direct marketing unit of WPP Group's Young & Rubicam Group.

Arnold N.Y.’s New President Is a Seasoned Account Man

Before venturing into digital startups, Peter Grossman, Arnold's new president in New York, spent more than a decade in account management at JWT.

Creature Finds Its President in Seattle City Hall

Seattle agency Creature found its new president in City Hall.