PrecisionDemand

PrecisionDemand Hires Former NBCU Exec Debbie Reichig as CRO

Debbie Reichig, formerly of NBCUniversal, ClearChannel and CourtTV, as well as recent stints consulting for The Weather Channel and AMC Networks, has landed a new gig at John Mandel's analytics firm PrecisionDemand.

Study: Prime-Time Spending Wildly Inefficient

A new study from advertising consultancy Simulmedia suggests that there's a large disparity between prime-time ad spending and the