Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness
Performance Marketing
A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye.
Vice CEO Punches Back at Critics of North Korea Trip
Specs Who Shane Smith Age 43 New gig Host of new HBO newsmagazine, Vice
Forrester Report: There’s Money Just Lying Around in the Real-Time Bidding World
Performance Marketing
Digital video has helped one of advertising's fastest-growing sub-industries find a new foothold: a Forrester Research study commissioned by TubeMogul, an RTB buying platform, shows both the potential and the [...]
Want to Skip Those Veloster Pre-Roll Ads? What’s It Worth to You?
Performance Marketing
You all knew it was coming. An enterprising media buyer has come up with a way to let you skip ads for a small fee. Mike Shehan of SpotXchange, a [...]