A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye.
Few ad units have the ability to annoy consumers the way preroll does. For many viewers, it's just a matter of counting down the seconds until it's over. But 2015 provided a couple inspiring examples of preroll ads—Geico's "Unskippable" and Vimeo's "Interrupted"—that marketers can learn from.
Coca-Cola is putting some digital marketing muscle into its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway this weekend.
Everyone who's ever tried to watch a video on the Internet knows that pre-roll ads are generally annoying. The Burger King marketing team also knows this. But marketers always want to have their cake and eat it, too. So New Zealand agency Colenso BBDO created dozens of variations on a pre-roll ad featuring a couple of bros making fun of pre-roll ads.
Seeking to create a better video advertising experience, Minteye has built an ad unit that gives users the option to bypass pre-roll ads—but only after first interacting with an image that complements the ad.
Digital video has helped one of advertising's fastest-growing sub-industries find a new foothold: a Forrester Research study commissioned by TubeMogul, an RTB buying platform, shows both the potential and the pitfalls of the RTB market, which Forrester
You all knew it was coming. An enterprising media buyer has come up with a way to let you skip ads for a small fee. Mike Shehan of SpotXchange, a company that sells digital video advertising, is rolling out a new service called SkipIt that will finally allow users to express their distaste for the Geico gecko, the Aflac duck or the advertising campaign of their choice.