Ad of the Day: Watch TiVo Crash a Movie Theater and Interrupt a Film With Commercials
Brand Marketing
Where's an ad blocker when you really need one? That's what 100 influencers invited to a private screening of Spectre, at the Cinebarre Theater in Louisville, Colorado, were thinking last [...]
Volvo Trucks Returns to Elaborately Prank This Poor Guy on His First Day at Work
Creativity
Volvo Trucks, the surprising brand behind YouTube's most watched ad of all time, is back with a new video. And this time, instead of Jean-Claude Van Damme, it's an unsuspecting [...]
This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid
Performance Marketing
Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a [...]
Is Prankvertising Here to Stay? Share Your Take at Today’s #AdweekChat
Brand Marketing
Few trends have dominated online marketing in recent years on the level of prankvertising and other real-world marketing stunts.
People Terrified by Haunted Apartment in Real Estate Company’s Ad Prank
Creativity
2012 called, and it wants its prankvertising back. Danish real-estate site Lejebolig.dk and production company Mayday Films staged a hidden-camera apartment haunting that was designed to warn the public to [...]
Bosch Breaks Into People’s Homes in What We’re Supposed to Believe Is a Real Stunt
Recent years have seen a slew of hidden-camera prank ads, and many of them are of dubious authenticity.