Prankvertising

Ad of the Day: Watch TiVo Crash a Movie Theater and Interrupt a Film With Commercials

Where's an ad blocker when you really need one? That's what 100 influencers invited to a private screening of Spectre, at the Cinebarre Theater in Louisville, Colorado, were thinking last month. Their enjoyment of the latest James Bond epic was interrupted not once, not twice, but 003 times as the action built to an explosive climax.

Watch People Freak Out About Losing Their Smartphones in Chevy’s Latest Prank

Chevrolet is back at scaring everyday folks, this time threatening to destroy the one thing most Americans can't function without—their smartphones.

Check Out How JetBlue’s Window Display ‘Avatar’ Hysterically Duped Passersby

JetBlue set up an all-digital-looking window display on Sixth Avenue in New York one weekend in mid-May, surprising a couple thousand people who happened to walk by. There was a huge, fully functional touchscreen that incorporated what looked like a state-of-the-art avatar of an airline stewardess giving instructions to people when they approached.

Chevrolet, Jash Create the #BestDayEver of Positive Prankvertising

April Fools' Day is known as a day to pull pranks on your nearest and dearest. However, Chevrolet and online comedy network Jash believe that not every trick has to be mean-spirited.

Pepsi Max Did the One Halloween Prank That Was Pants-Crappingly Awesome

Welp, it's basically Christmas now, but we've got one more Halloween ad to share with you. Yeah, it's November now, but this gem is still as fresh as that stash of Twix bars you stole from your child. 

Volvo Trucks Returns to Elaborately Prank This Poor Guy on His First Day at Work

Volvo Trucks, the surprising brand behind YouTube's most watched ad of all time, is back with a new video. And this time, instead of Jean-Claude Van Damme, it's an unsuspecting valet who's put in an uncomfortable position.

This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid

Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a unique malady of his—he's a professional sword swallower but has trouble swallowing his vitamin pills without gagging.

Is Prankvertising Here to Stay? Share Your Take at Today’s #AdweekChat

Few trends have dominated online marketing in recent years on the level of prankvertising and other real-world marketing stunts.

People Terrified by Haunted Apartment in Real Estate Company’s Ad Prank

2012 called, and it wants its prankvertising back. Danish real-estate site Lejebolig.dk and production company Mayday Films staged a hidden-camera apartment haunting that was designed to warn the public to use common sense and avoid rental rip-offs.

Bosch Breaks Into People’s Homes in What We’re Supposed to Believe Is a Real Stunt

Recent years have seen a slew of hidden-camera prank ads, and many of them are of dubious authenticity.