In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]
We live in a world of brand extensions—espresso machines from Starbucks, cooking utensils from the Food Network. There’s little wonder why. Parallel products launched under a major brand name can […]
Until Pokemon Go became a viral phenomenon by amassing more than 100 million downloads in a few weeks, augmented reality was confined to tech types and sci-fi fiends.
For the second time in as many months, Porsche is taking innovation for a spin with an unusual magazine placement.
Imagine if, in his prime, Muhammad Ali laced up his gloves and stepped into the squared circle against … himself. Cramer-Krasselt posits just this scenario in "Compete," a captivating 60-second spot for the new Porsche 911. The ad rolls out on TV, online and in theaters in the U.S. and Europe over the next few weeks.
There's a reason your parents put you in a beater when you got your driving permit. To promote the opening of a new Porsche Experience Center in Le Mans, France—the fourth in the world, after Leipzig, Silverstone and Atlanta—agency Quai des Orfèvres came up with an idea it knew would generate lulz aplenty: It slid a Porsche 911 Carrera 4 under the noses of people who don't even have driver's licenses yet.
On Sept. 30, 1955, James Dean lost his life behind the wheel of a Porsche 550 Spyder. Zipping down a stretch of California highway at dusk en route to a race in Salinas, Dean's car, nicknamed "Little Bastard," plowed into a Ford coupe at the junction of Routes 46 and 41.
The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably […]
Specs Who CEO, co-founder Ben Kartzman (l.); chief product officer, co-founder Anthony Yam What Programmatic creative specialist Where New York, San Francisco, Los Angeles, Chicago, London