Check Out the 26 Boldly Inventive Campaigns That Won This Year’s Project Isaac Awards
Brand Marketing
In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may [...]
Ad of the Day: Ali Fights Ali in This Epic Spot for the Porsche 911
Brand Marketing
Imagine if, in his prime, Muhammad Ali laced up his gloves and stepped into the squared circle against … himself. Cramer-Krasselt posits just this scenario in "Compete," a captivating 60-second [...]
Porsche Punks New Drivers by Making Them Take Their Test in a 911 Carrera 4
Creativity
There's a reason your parents put you in a beater when you got your driving permit. To promote the opening of a new Porsche Experience Center in Le Mans, France—the [...]
How This Driving Machine Continues to Live Up to Its Legend
Brand Marketing
On Sept. 30, 1955, James Dean lost his life behind the wheel of a Porsche 550 Spyder. Zipping down a stretch of California highway at dusk en route to a [...]
The Year’s 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell
Brand Marketing
The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably [...]
How Spongecell Helps Agencies Navigate the World of Automated Advertising
Brand Marketing
Specs Who CEO, co-founder Ben Kartzman (l.); chief product officer, co-founder Anthony Yam What Programmatic creative specialist Where New York, San Francisco, Los Angeles, Chicago, London