Popular Mechanics

Popular Mechanics Taps Esquire Alum as New Editor in Chief

Hearst has named a new top editor at Popular Mechanics following current editor in chief Jim Meigs saying that he would leave the title after 10 years to work on a book project.

Hearst Reaches Goal of 1 Million Tablet Subscribers

Hearst has met what seemed like a lofty goal, according to Mashable: 1 million tablet subscribers for its print portfolio—which includes Cosmopolitan, Esquire and Popular Mechanics. This is an increase of 400,000 since the end of 2011.

Can Personalized Ads Save Magazines?

Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a 16-page insert that gave readers locations where they could buy HP products near their homes.