PopSugar Will Now Create Health and Fitness Content for TV
You may not have heard of the TV network Z Living. It's a health and fitness channel available in eight countries and is affiliated with Indian conglomerate Zee Entertainment, but [...]
These 27 Young Influentials Are Shaking Up Media, Marketing, Tech and Entertainment
Brand Marketing
Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has [...]
Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors
Performance Marketing
Believe it or not, 100 variations of the same ad are not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for [...]
Facetime: Adweek’s Annual Watch Awards and Some Summertime Celebrations
Brand Marketing
Agency luminaries gathered for Adweek’s second annual Watch Awards in New York, and Michael Kassan hosted the media world for a summer cocktail fete in East Hampton. Here's a look [...]
PopSugar Wants to Make Millennials Happy With New Original Video Offerings
Performance Marketing
If there's been one underlying theme at this week's Digital Content NewFronts presentations, it's that advertisers desperately want to reach millennials.
Why Fashion Publishers Are Taking Over Coachella
Performance Marketing
In the 16 years since music fans first gathered in Indio, Calif., for two days of performances by artists like Beck and Morrissey, the Coachella Valley Music and Arts Festival [...]