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PopSugar CEO Says VR Is Overhyped, and Self-Driving Cars Will Scale


IAB Announces Schedule for 2017 Digital Content NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

How PopSugar’s New Tool Will Help You Stay Ahead of Social Media Trends

On Facebook, the Trending Topics section can sometimes lead you astray. Aside from potential fake news articles, the topics aren't so much "trending" as they are "trending three days ago." Enter TrendRank.

Facetime: Adweek’s Young Influentials and TV Premieres

Adweek’s annual Young Influentials party sponsored by Popsugar in New York honored a fresh batch of under-40 talent from companies like ABC, IBM and Annalect. Elsewhere, Hulu and HBO celebrated […]

5 Themes Millennials Should Keep in Mind as They Begin Their Careers

I've been doing a lot of reflecting over the past year. I wrote my first book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life, which chronicles my journey toward starting PopSugar.

These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry

The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who've made waves in the worlds of media, marketing, technology and entertainment. […]

Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday

Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. The ratings metric measures audiences across desktop and mobile devices for all content, including video, audio and text.

Q&A: PopSugar’s Lisa Sugar on Expansion, Partnerships and What Sets Brands Apart

In 2005, Lisa Sugar started blogging about celebrities as a side project while working as a media planner at Goodby, Silverstein and Partners in San Francisco. Eleven years later, her blog, PopSugar, has expanded into a massive lifestyle media company with numerous content verticals, international sites and an ecommerce division.

PopSugar Is Making a Bigger Push Into News, Politics and Documentaries

For its third appearance at the Digital Content NewFronts, millennial women-focused PopSugar wants to show advertisers it's about more than just lifestyle content. Today, the publisher unveiled its slate of content, which includes news and political initiatives, scripted comedies, and fashion and beauty shows.

After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.