PopSugar CEO Says VR Is Overhyped, and Self-Driving Cars Will Scale
Performance Marketing
These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry
Brand Marketing
The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who've made waves in the worlds of media, marketing, technology and entertainment. [...]
Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday
Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. The ratings metric measures audiences [...]
Q&A: PopSugar’s Lisa Sugar on Expansion, Partnerships and What Sets Brands Apart
Performance Marketing
In 2005, Lisa Sugar started blogging about celebrities as a side project while working as a media planner at Goodby, Silverstein and Partners in San Francisco. Eleven years later, her [...]
PopSugar Is Making a Bigger Push Into News, Politics and Documentaries
Performance Marketing
For its third appearance at the Digital Content NewFronts, millennial women-focused PopSugar wants to show advertisers it's about more than just lifestyle content. Today, the publisher unveiled its slate of [...]
After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR
Performance Marketing
Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, [...]