Turns out it takes sugar, spice, everything nice, and a little of you to create your own Powerpuff Girl.
U by Kotex has created a brick-and-mortar shop dedicated to things that might make women's periods suck a little bit less—at least for one weekend.
For Nestlé's Coffee-Mate Natural Bliss all-digital campaign that launches today, the brand's marketers wanted to do something with a little shock value. So they took over an Irving Farm Coffee Roasters store in New York on April 24 with baristas wearing essentially nothing but body paint.
As the retailers of all sizes get smitten with the pop-up store bug, the real estate business, with its multi-year leases, is struggling to keep up. Enter Storefront, an online matchmaker for pop-up stores and landlords, which launched in New York and Brooklyn June 26 after a short beta period.