Pop-ups

You Can Create a Powerpuff Girls Avatar as Unique as You Are at This NYC Pop-Up Shop

Turns out it takes sugar, spice, everything nice, and a little of you to create your own Powerpuff Girl.

U by Kotex Created a Pop-Up Shop Dedicated to Making Periods a Little More Bearable

U by Kotex has created a brick-and-mortar shop dedicated to things that might make women's periods suck a little bit less—at least for one weekend. 

‘Nude’ Baristas Take Over a Coffee Shop for Nestlé’s New Creamer Campaign

For Nestlé's Coffee-Mate Natural Bliss all-digital campaign that launches today, the brand's marketers wanted to do something with a little shock value. So they took over an Irving Farm Coffee Roasters store in New York on April 24 with baristas wearing essentially nothing but body paint.

Storefront, a Pop-up Matchmaker, Expands to New York

As the retailers of all sizes get smitten with the pop-up store bug, the real estate business, with its multi-year leases, is struggling to keep up. Enter Storefront, an online matchmaker for pop-up stores and landlords, which launched in New York and Brooklyn June 26 after a short beta period.

Media Pop-Ups Look for New Edge in Lean Times

Pop-ups have gained favor as a way of getting value out of vacant real estate while bringing an element of immediacy and surprise to the shopping experience. The concept lends itself to various types of businesses, so it’s no wonder media brands have gotten in on the pop-up action.