Volvo won't be a Super Bowl advertiser this weekend, but several of its competitors will be—a fact the Swedish automaker plans to use for its own benefit.
It's become an advertising category all its own—the ludicrously over-the-top classified ad for someone's crappy used product. We had the used-wetsuit ad from England, and the used-snowblower ad from Canada. Joining this not-very-grand tradition is this used-car ad from Seattle. Placed on Craigslist by a person unknown, the ad pitches its 1995 teal Pontiac Grand Am GT as nothing less than an über-manly, heaven-sent chick magnet. "Never in your life has a car made you so appealing to the opposite sex," says the copy. "I know what you're asking yourself, 'Am I man enough to handle a car this flawless?' The short answer is no. I tried to be. I grew my beard to unreasonable lengths, trimmed my fingernails with [a] belt sander, ate nothing but lumber for 6 straight days and knocked a polar bear unconscious." OK, so it's not exactly Wieden + Kennedy caliber copy. The guy needs lessons from Weh-Ming Cho on how to script a truly good long-form classified ad. But he gets points for the crown and the unicorn. Full ad after the jump.