PopSugar, the leading indie women's lifestyle publisher, knows a ton about millennial women, and it’s now layering its data atop its shopping-based ShopStyle network to create Fave, a social commerce app set to launch in early November.
Last January, social style network Polyvore launched its Designer Collective, a mentorship program to help indie brands like Dannijo and Meredith Wendell learn to use Polyvore to drive traffic and sales.
Whether it’s conquering social media, e-commerce or online advertising, up-and-coming fashion designers often have a tough time establishing an Internet presence.
The early aughts were something of a golden age for magazines aimed at teens and preteens: Elle Girl, YM, Teen People, Cosmo Girl, Teen. But those titles have since folded against a shrinking ad market, competition from celebrity weeklies and the Web.
When it comes to awards season, nothing goes hand-in-hand better than high style and the Oscars’ red carpet.