How a Biden or Trump Win Could Reshape Marketing, Media and Ad Tech
The stark choices between the candidates suggests very different sets of challenges for media and advertising.
Hint Founder and CEO Kara Goldin on Breaking Down Walls
From start-up to thriving business to pandemic response, Kara Goldin shares role-model moves and how she's taking on public policy to support clean.
How CBS’s Norah O’Donnell Found Comfort in Change
Interview with CBS's Norah O'Donnell on how she got nudged out of her comfort zone and into the coveted role as anchor of the storied CBS Evening News.
NBC News’ Kelly O’Donnell Reflects on Lessons Learned During Her Award-Winning Career
Interview with NBC News Correspondent Kelly O’Donnell, who today is the first woman to receive the Career Achievement Award for Distinguished Reporting on Congress from the Radio and Television Correspondents [...]
How Brands Can Authentically Take On Social Causes To Appeal To Gen Z
At the age of just 14, Ziad Ahmed founded Redefy, an organization aimed at making schools and communities more inclusive. Three years later, JUV Consulting was born and Ziad has [...]
What AD Lessons Can Publishers Learn from a Lightning-Hot Political Campaign?
Audience developers, especially in publishing, often look to each other to for inspiration and opportunities for imitation. We look to The New York Times and their success in growing digital [...]
When Marketing and Politics Collide
Performance Marketing
America is politically obsessed right now. Each day there is at least one and often several news items that lead to a cycle of finger-pointing, name-calling and outrage. It doesn’t [...]
There’s a High Bar for Trump’s Inauguration to Beat Previous TV Ratings
Ratings are the currency of TV, and President-elect Donald Trump knows it.
84 Lumber Explores Other Options After Fox Rejects Its ‘Political’ Super Bowl Ad
Brand Marketing
Pennsylvania-based 84 Lumber surprised quite a few observers this month when it announced plans to spend several million dollars on a 90-second ad set to air before halftime of Super [...]
Why 2 Agency Creatives Launched ‘Not This White Woman,’ an Anti-Trump Clothing Line
Creativity
If you were disappointed with how certain demographics voted in the 2016 presidential election, you're not alone.