YouTube: Now for Political Junkies
Performance Marketing
Even as YouTube pumps $100 million into original content, it's unlikely that every one of its 100 new channels can or will
Bloomberg Plans Convention Dailies
Performance Marketing
Bloomberg LP is jumping into an area dominated by established media players again—this time with a daily magazine it will produce for the Republican and Democratic conventions.
Politico Is Making Money With Subscriptions
Performance Marketing
In an era where it has been difficult to get anyone to pay for quality reporting, Politico is finding ways to make some cash.
Pols Ramp Up Online Behavioral Targeted Ads for 2012
Performance Marketing
Like a lot of things in Washington, policy doesn't always match up with practice. On the one hand, lawmakers and regulators ponder what policies should be adopted around privacy and [...]
Data Points: Tale of Two Strategies
Brand Marketing
Digital ads are playing an increasing role in the run for the presidency, but as the numbers show, President Obama and Mitt Romney's approaches are as different as their political [...]