Adam Prather Named Publisher of The Hill
Performance Marketing
The Hill today announced the hire of Politico's Adam Prather, who will join the daily for policymakers in early January. Prather, who most recently was the national advertising director, succeeds [...]
Content Recommendation Company Now Allows Users to Reject Stories
Performance Marketing
Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests.
Atlantic Media Shakes Up National Journal Leadership
Performance Marketing
Atlantic Media is shaking things up at National Journal, its publication for Beltway wonks. On Friday, owner David Bradley announced that Charlie Green, the magazine’s longtime editor, would leave the [...]
Politico Adds Editor, Expands Coverage
Performance Marketing
Politico announced Sunday two big changes: It will be expanding its coverage to include magazine-style stories and opinion from big-name outside contributors; and Susan Glasser, editor in chief of Foreign [...]
Politico Enters the Realm of Native Advertising
Performance Marketing
Politico, chronicler of all things Washington, D.C., made a foray into native advertising on Thursday with a sponsored post from the National Retail Federation displayed prominently on the site's homepage.
Politico Owner Puts TV Stations on the Block
Longtime TV owner Allbritton Communications is looking to get out of the TV business to devote all its resources to Politico and other new media. Robert Allbritton, the 44-year-old publisher [...]