Hey Washington! Where Are All The Issue Ads?
Brand Marketing
Given the abundance of debate over major issues such as gun control and sequestration, it would be easy to assume Washington is pumping out issue and advocacy ads. Well, you [...]
Election 2012 Dollars Stream In
Performance Marketing
Candidates looking to boost their campaign profile this election season are betting on Hulu. The network’s political ad revenue grew by a whopping 718 percent over 2008, per Hulu; the [...]
Preparing for the Political Ad Push
Brand Marketing
Between now and Nov. 6, there will be nowhere to hide from the onslaught of political advertising set to hit more than $3.3 billion on TV. Behind the scenes at [...]
Obama Attack Ads Fall Flat
President Obama may want to rethink his ad strategy. Of the 22 ads the Obama for America campaign ran over the last 60 days, those attacking his GOP challenger are [...]
Analyst: Political Advertising to Boost TV Coffers by 23%
Brand Marketing
With just 61 days to go before Election Day, Wells Fargo analyst Marci Ryvicker is raising her estimates for political ad spending from $4.9 billion to $5.2 billion. She upped [...]