Polaroid

How Polaroid Is Using Affordable Content Creators to Boost Sales

Polaroid marketers nowadays do not get the kind of budget their forerunners did three decades ago when sales were in the billions of dollars, and it hasn't had an ad agency of record in years. Yet, tech is helping the legendary brand make creativity a winnable in-house game.

This Week’s Must-Haves: a Vertical Turntable to Show Off Your Vinyl

This week, Adweek is highlighting a turntable that plays records vertically, headphones designed for sleeping, a 3-D printing pen and more. Take a look! 

GoPro Boosts Sales via Snap and Share

Polaroid may be passé (save for its embrace by hipsters), and thanks to high-res smartphones, Flip and Kodak are either RIP or on life support.