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Study: 69% of Marketers Believe That Native Advertising Is Valuable

The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising.

6 Companies That Are Trying to Solve the Native Ad Scaling Issue

As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel.