Poland Spring

What It Means for Consumers and Brands That New York Is Becoming a ‘Smart City’

On a sunny January day, a young mother strolled along New York's West 107th Street, explaining a strange phenomenon to her son. Before cellphones, there used to be these things along the sidewalks you could put a coin in and make a telephone call from, she told her bewildered child. She might as well have been describing a wringer washing machine.

State of the Union: One Huge Online Branding War

It's become standard practice during widely broadcasted social events (especially political ones) for interested persons and groups to wage a quiet social media war to grab real estate in front of an already captive audience and try to ignite that elusive viral spark.