Podcasting, Once a Niche Labor of Love, Now Can Open Doors in TV and More
Brand Marketing
When Walking Dead producer Gale Anne Hurd was looking around for a new project to bring to television, she didn't settle on a hot book—comic or otherwise. Instead, it was [...]
This Radio Industry Legend Is Now Transforming the Podcasting Scene
Performance Marketing
CANNES, France—Norm Pattiz has been called the Prince of Podcasts, but after a quick survey of his four-decade career, the Wizard of Wireless may be a more apt nickname.
NPR Expects to ‘More Than Double’ Its Podcast Revenue This Year
Performance Marketing
Thanks to monster hits like Serial and This American Life, podcasting has had a bit of a renaissance in the past year, and it's also fueling National Public Radio's digital [...]
In an Effort to Woo Advertisers, Vox Will Turn Its 8 Brands Into TV Networks
Vox Media has come a long way since its days as SportsBlogs Inc. In the 12 years since launching SB Nation, through acquistions and new launches, the company now reaches [...]
Why These New Podcast Measurement Tools Are Music to Advertisers’ Ears
Performance Marketing
It's not just the TV industry that's having fits trying to find the best way to measure its disparate audience. With the resurgence of podcasts, audio content creators are turning [...]
How MailChimp Is Benefiting From the Return of Serial
Brand Marketing
Ever since Serial burst onto the scene last year, becoming the first true podcast hit, more advertisers have been paying attention to a medium that is, in fact, 10 years old.