Why Publishers Have the Upper Hand in the Growing Podcast Market
You know podcasts are really a thing when the former Vice President of the United States has one. If you’re interested to find out what ‘Joe wants you to know’, [...]
Why the Conversational Power of Podcasting Is the Future of Advertising
Brand Marketing
It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands, [...]
Why Recent Grads Are Breaking Up With Blogs in Favor of Podcasts
Performance Marketing
Bobby Hobert recently graduated from a small business school outside of Boston. Like many college students before him, his post-graduate plans were a little murky. "Everyone was talking about what [...]
Quiz: Which Podcast Host Is Your Soul Mate?
Brand Marketing
Favorite authors? Favorite musicians? No, if you truly want to know how your tastes align with someone else's, compare your favorite podcasters. Podcast loyalty is a powerful thing. Over time, [...]
Forbes Expands Its Audio Reach by Bringing 4 Shows to PodcastOne
Performance Marketing
After testing its Women@Forbes podcast series on its own properties for the past few months, Forbes has decided to ramp up its efforts in the space. The business publication is announcing [...]