Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off
Performance Marketing
Are branded podcasts the new branded blogs? Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their [...]
NPR Expects to ‘More Than Double’ Its Podcast Revenue This Year
Performance Marketing
Thanks to monster hits like Serial and This American Life, podcasting has had a bit of a renaissance in the past year, and it's also fueling National Public Radio's digital [...]
Serial Dives Back Into Adnan Syed Case
Performance Marketing
In the midst of a lackluster sophomore season, Serial is diving back into the case that made the podcast a breakthrough hit last year.
How Marc Maron Built a Brand That Helped Him Land the President
Brand Marketing
That President Barack Obama said the n-word earlier this week while making a point about racism in America understandably made headlines. That he said it during his appearance on WTF [...]
Marc Maron’s Podcast Is About to Get Its Biggest Guest Ever: President Obama
Performance Marketing
President Barack Obama is on the books for a guest appearance on the WTF With Marc Maron podcast. And it's hard to determine the biggest winner in the development.
Slate Doubles Down on Podcasts
Performance Marketing
There's always been a loyal base of listeners who download podcasts weekly, but thanks to the popularity of shows like Serial, more people are paying attention to the digital format.