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It Took 5,000 Pounds of Gingerbread to Make This Functioning Bank Branch

Brand Genius

By Kristina Monllos

Last weekend, Penn's Landing in Philadelphia had a new structure, a 12-foot-tall PNC Bank branch made out of 5,000 pounds of gingerbread. Why?

Brand Marketing

Ad of the Day: PNC’s Dreamy Commercial Imagines the Ultimate Fairy-Tale Wedding

By Tim Nudd

Brand Marketing

Merkle Acquires Digital Player New Control

By Kristina Monllos