App Lets Fans Play New Call of Duty Game With Their Sports Heroes
Performance Marketing
Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans.
Lou Reed’s ‘Perfect Day’ Weirdly Perfect for New PlayStation 4 Spot
Creativity
The PlayStation 4 launches next month, and Sony is feeding the frenzy with its new "Perfect Day" commercial from BBH in New York. It's a follow-up to the widely popular [...]
Ad Agencies Flock to MIPCOM in Search of Branded Content
Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had [...]
Forget Amazon. YouTube Is Where Shoppers Do Research
Performance Marketing
So, you’re interested in buying something new for yourself or a loved one— something that needs to live up to your expectations. But long before you pull out your credit [...]
Twitch Announces PS4 Presence
Performance Marketing
Now you can easily share clips of yourself playing video games with all of your PlayStation friends.
Twitter Promoted Trends Typically Cost Less in Latin America
Performance Marketing
Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a [...]