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App Lets Fans Play New Call of Duty Game With Their Sports Heroes

Performance Marketing

Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans.


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Lou Reed’s ‘Perfect Day’ Weirdly Perfect for New PlayStation 4 Spot

Creativity

The PlayStation 4 launches next month, and Sony is feeding the frenzy with its new "Perfect Day" commercial from BBH in New York. It's a follow-up to the widely popular [...]

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Ad Agencies Flock to MIPCOM in Search of Branded Content

Convergent TV

Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had [...]

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Forget Amazon. YouTube Is Where Shoppers Do Research

Performance Marketing

So, you’re interested in buying something new for yourself or a loved one— something that needs to live up to your expectations. But long before you pull out your credit [...]

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Twitch Announces PS4 Presence

Performance Marketing

Now you can easily share clips of yourself playing video games with all of your PlayStation friends.

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Twitter Promoted Trends Typically Cost Less in Latin America

Performance Marketing

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a [...]