Famous Brand Logos Redesigned for the Zombie Apocalypse
Creativity
When the zombies take over, naturally they're going to have a lot of brand-identity work to do—swapping out healthy-looking corporate logos and replacing them with stinking, rotten, corpse-infested ones. In [...]
What 200 ‘Playboy’ Covers Tell Us About Beauty in America
Creativity
At this point, Playboy is a relic—an outdated self-parody, much like its creator, Hugh Hefner. But historical artifacts are valuable because they give the present some context by illuminating the [...]
The Spot: Flirting With Disaster
Brand Marketing
IDEA: Playboy is introducing a line of men's toiletries worldwide—shower gels, body sprays and fragrances—and kicking off the advertising with a stylish and sexy (some might say sexist) 60-second launch [...]
‘Rolling Stone’ Makes Super Bowl Debut
Performance Marketing
Rolling Stone, which has a regular presence at music festivals like South by Southwest and Coachella, is now aligning itself with a much different kind of event: its first Super [...]