In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek
A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye.
Getting access to Facebook’s Ads API is the social advertising equivalent to getting a land grant in Manhattan. Companies granted access are able to build platforms that brands can plug into in order to advertise on the social network.