WWTT? Planters Kills Off Mr. Peanut in Viral Marketing Effort Ahead of the Super Bowl
Performance Marketing
Mr. Peanut survived two World Wars, as well as the white-mold rot crisis of 2012, but at the age of 104 his time had come. Or maybe his death is [...]
Mr. Peanut Gets Manly After Mixing It Up With ‘Men’s Health’
Creativity
Cue the teenage humor: Planters Nuts has created a new ad touting its snack mix, co-branded with Men's Health magazine, as "the manliest mix we've ever assembled." It's an amusing [...]
Ad of the Day: Planters
Brand Marketing
Mr. Peanut, voiced of late by Robert Downey Jr., is apparently too much of a wuss to do his own stunts. So, Planters has brought in a new character, Doug, [...]
Robert Downey Jr. gets nutty as Mr. Peanut
Creativity
Robert Downey Jr. continues to get more work than you can shake a Victorian cane at, this time providing the first-ever voice of Mr. Peanut in the new Planters spot [...]