Planning

3 Ways Empathy Can Help You Build a Killer Strategy

I'm sure by now you've heard about Facebook CEO Mark Zuckerberg's announcement that the company is creating a dislike button, or something similar.

Mondelez’s Goal in Global Media Review is Efficiency

Like Coca-Cola, Citi, SC Johnson and Wells Fargo, Mondelez International is only considering incumbent shops in its global media review.

R/GA Poaches Top Ogilvy Planner

R/GA has hired Russell Davies, a top planner at Ogilvy, to help build out the planning practice at its London office, the agency announced Wednesday.

Agencytwofifteen, formerly T.A.G., Merged Back into McCann

John Patroulis, a co-founder of agencytwofifteen where he was co-executive creative director and partner, is the new chief creative officer of Publicis Groupe affiliate Bartle Bogle Hegarty New York.

The 2011 Planner Survey is Seeking Input

The 2011 Planner Survey is open for business and wants your input.