Pivotal Research

Facebook Mobile Ads Push Flowers for Valentine’s Day

While 1-800-Flowers.com isn’t new to sinking cash into Facebook ads, the e-retailer is particularly sweet on the social network's mobile promos for Valentine's Day this year.

Analyst: CBS Would Win the C7 Battle

After taking a good, long look at TiVo’s set-top-box data as it pertains to prime time broadcast ratings, one influential analyst is of the opinion that Les is more.

Analyst: Healthcare Could Quickly Turn Into a Billion-Dollar Ad Category

Pivotal Research senior analyst Brian Wieser said today that he sees health insurance becoming a huge advertising category in the next year if the Supreme Court upholds President Obama's Affordable Care Act.