Two weeks ago, Nielsen began phasing out its paper TV ratings diaries for the 140 local markets in which the antiquated system is still active.
Pivotal Research Group
Paris investment bankers Natixis have put forth an intriguing scenario that explores the possibility of Publicis Groupe launching a hostile bid for Omnicom, asking: “Is the story over?”
In releasing 2013 interim results, WPP Group formally addressed the implications of the recently unveiled Publicis Groupe-Omnicom merger, which it described as
Publicis Groupe today reported lower-than-expected first-quarter organic revenue growth of slightly more than 1 percent to $2 billion. In releasing the results, the Paris-based holding company blamed tough comparisons in the year-earlier quarter, when it reported a 4 percent revenue gain, and continuing economic turmoil in the Eurozone.
As big brands increasingly seek out global digital services, it gets increasingly difficult for a small domestic-only shop to secure their accounts.
Publicis Groupe today reported a 23 percent increase in 2012 net income to $982 million, thanks to growth from digital services and its agencies in the U.S. and developing markets.