How Nielsen Is Shedding Old Perceptions, and Building New Businesses
Two weeks ago, Nielsen began phasing out its paper TV ratings diaries for the 140 local markets in which the antiquated system is still active.
BlueGlass Buys Idealizer to Gain European Foothold
Performance Marketing
As big brands increasingly seek out global digital services, it gets increasingly difficult for a small domestic-only shop to secure their accounts.
Publicis Groupe Posts Rise in 2012 Net Income
Brand Marketing
Publicis Groupe today reported a 23 percent increase in 2012 net income to $982 million, thanks to growth from digital services and its agencies in the U.S. and developing markets.
Investors to Tongal, Convertro: Happy New Year!
Performance Marketing
The cash-happy investor days appear to have ended with the close of 2012, so tech startups of every stripe are currently pressing the flesh and locking down lunches with people [...]