Can Agencies Win If They Don’t Play the Spec Pitch Game?
Brand Marketing
When Mike Wolfsohn and his two partners left Southern California agency Ignited in 2010 to form High Wide & Handsome, they vowed not to participate in competitive pitches requiring contenders [...]
Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches
Brand Marketing
After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative [...]
Wrangler Jeans, Timberland Pro Boots and North Face Parkas Find New Shop for Media
Brand Marketing
Wrangler jeans, Timberland Pro boots and The North Face parkas have found a new home for their media business.
Accounts in Review: Mediahub Beats Bigger Shops to Win New Business
Brand Marketing
The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of [...]
Accounts in Review: SunTrust Hires a New Lead Shop
Brand Marketing
Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below [...]
Accounts in Review: As With Other Media Searches, Mondelez Is Only Considering Insiders
Brand Marketing
Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies. So, in the end, contenders and current roster players Carat and MediaVest will remain, according to [...]