Pitch Perfect

Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram

Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of social firsts from the marketing campaign, which extends from Snapchat to Facebook and is a testament to how fast the space is changing.

Maker Studios Is Building an In-House Ad Team

Flush with $26 million in new funding, Maker Studios is looking to up its monetization game. The startup, which manages YouTube stars like PewDiePie and Kassem G, is set to announce the launch of Maker Made, an in-house unit dedicated to helping brands succeed in Web video.