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Chipotle Dresses Up as Scary Fast-Food Chain Cheapotle for Halloween

Chipotle always has fun on Halloween with its annual Boorito fundraiser—offering a $3 burrito, bowl, salad or tacos from 5 p.m. until closing to those wearing costumes, with proceeds (up to $1 million) going to the brand's sustainable and healthy food foundation.This year, the chain has added a spooky new requirement: To qualify for the Boorito deal, have to add an unnecessary ingredient to your costume—much as Chiptle's frightening rivals add unnecessary ingredients to their food.

Chipotle’s Next Tasty Marketing Gambit: A Scripted Satire Online

IDEA: Chipotle has won scores of ad awards and legions of fans with its gorgeous animations and haunting soundtracks. Now, the burrito chain is getting even more ambitious with a longer format and a whole new tone—launching a satirical