Piqora

Pinterest Makes It Easier to Follow E-commerce Brands

Pinterest has tweaked the popular "follow" button that marketers employ on their e-commerce sites. The social pinning platform aims to make it easier for consumers to follow a brand’s page—no longer requiring them to leave a marketer's website to do so. 

Pinterest Marketers Are About to Get the Data They Want

Pinterest is opening its business platform to a handful of marketing tech players, letting them access data that should help their brand clients better understand what content efforts are performing best.

Ben & Jerry’s Is Early Winner in Instagram Ad Race

Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion.

Piqora Debuts Analytics for Instagram and Tumblr

Piqora, formerly known as Pinfluencer, is expanding its social media analytics service beyond Pinterest to include Instagram and Tumblr.