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Pinterest Poaches Snapchat Exec for New Ad Measurement Role

Performance Marketing

As Pinterest looks to build out its data and measurement offerings for advertisers, the company has hired one of Snapchat's top research chiefs to fill a newly created role.


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Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Performance Marketing

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.

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Pinterest’s Real-World Pins Let In-Store Shoppers Save Real Items to Virtual Boards

Performance Marketing

It's a real pin that looks like a virtual pin that looks like a real pin.

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Instagram’s App-Based Ad Revenue Is Being Fueled by Money From Startups

Performance Marketing

Two years ago, Instagram CEO Kevin Systrom was notorious for personally vetting each and every advertisement that ran on his photo-sharing app. Boy, have times changed.

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5 Things Marketers Want to See in Pinterest’s Data-Heavy Advertising Business

Performance Marketing

Pinterest is playing the long game when it comes to working with brands. Since launching in 2010, the platform's collected a trove of data on the products people search for [...]

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Pinterest’s Scroll-Activated Video Ads Are Paying Off for L’Oréal and Hershey’s

Performance Marketing

L'Oréal promoted a new line of makeup on Pinterest last year. Pinterest