Pinterest

Pinterest Makes First Push in Targeting Super Bowl Viewers With Personalized Microsite

Twitter and Facebook are the go-to online properties for keeping tabs on the Super Bowl during the game, but what about Pinterest?

Here’s What Marketers Can Expect From Pinterest in 2017

Two and a half years after launching its first paid ads, Pinterest is finally ready to compete head-on with Google, Facebook, Snap Inc. and others for big brand dollars.

Pinterest Is Adding 15 Ad-Tech Companies to Beef Up Its Data and Measurement Game

Pinterest has long claimed it moves the needle for brands in terms of sales and conversions, and now the company is inviting more ad-tech partners to its platform to prove it.

3 Waves of Cyberattacks Brought Down Twitter, Spotify, Pinterest, NYT and Other Sites

UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved. 

Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers

As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform.

What Marketers Need to Know About How Today’s Top Social Platforms Measure Video

At the Association of National Advertisers' annual Masters of Marketing Conference in Orlando, Fla., this week, CMOs from Procter & Gamble, McDonald's and Georgia-Pacific will be sure to address Facebook's […]

Snapchat Beats Instagram and Facebook as the Top Social Platform for Teens

Snapchat's growth as the preferred social platform for teenagers continues to outpace other social platforms, and it's cutting into Facebook usage.

Quaker’s Month-Long ‘Oatober’ Campaign Includes 31 Different Oat Recipes

Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.'

Pinterest Is Making a Play for Big-Brand Dollars With Its First Video Ads

Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors.

Pinterest Launches Auction-Based Pricing to Take on Google’s Ad Business

Pinterest is out to prove that it's a performance-driven advertising platform that can compete head-to-head with Google.