There are two persistent clichés about Pinterest—that its users are mostly women, and that it's a less fruitful social platform for creativity than networks like Twitter and Facebook. "I definitely disagree," says Will Hall, executive creative director at New York agency Rain—and he has the boards to prove it. A list of free Craigslist mattresses, pictures of classic and/or creepy ventriloquists and hyper-literate takes on black magic and 50 Shades of Grey provide only a small sampling of the crazy, pin-worthy boards that Hall builds on Pinterest.
Pinterest today announced eight ad-tech partners that can help brands and agencies buy Promoted Pins on the site.
Pinterest is all about the future. People pinning their digital desires—dream weddings, homes, vacations, wardrobes—give marketers a glimpse into their purchasing plans.
Instagrammers aren't the only social media users who are going to see new shopping options after Pinterest just showed off its Buyable Pins.
Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated.
Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech partners. It's also launching a marketing program to help brands increase the amount of unpaid posts.
Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with users and businesses to encourage more activity on the platform. Rubin is known for developing digital and social campaigns for brands like Axe at Unilever, where he had worked since 1999.
Pinterest is showing off its creative capabilities at Cannes. The new ad darling, fresh off launching Promoted Pins, is collaborating with media and agency partners at the international festival.
Pinterest is adding do-it-yourself advertising to its Promoted Pins program that's still in its very early days as brands buy ads on the site using the new self-serve tools.
Brands are popping out new looks on Tumblr’s mobile app. Today, Tumblr revealed its new Appearance feature, which lets users and brands customize their pages. American Express, Lipton, Axe and L’Oreal are among the brands using the new design.