Pine-Sol

Ad of the Day: Pine-Sol Is Clueless, Except When It Comes to Cleaning, in 19 Fun Prerolls

Most folks won't be floored by these brief, humorous Pine-Sol vignettes. But that's probably OK with the venerable brand, which just wants to tell viewers that its grease- and stain-fighting action works on lots of household stuff, not just floors.

The World’s Buzziest Brands

NBCUniversal Integrated Media launched the Brand Power Index (BPI) in 2010 to pinpoint the 500 brands consumers are talking about the most. The BPI’s methods for measuring the impact of multilayered marketing campaigns were born from some of the same techniques NBCU uses to evaluate the success of its own partnerships.