The Most Engaging Brand Content of 2016, Month by Month
Brand Marketing
In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but [...]
General Mills Ramps Up Social for 37 Brands
Performance Marketing
General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Pillsbury Doughboy Gigglingly Crashes Geico Ad
Hey, the Pillsbury Doughboy appears in The Martin Agency's latest "Happier Than … " commercial for Geico. I thought he'd done so a while back, but it turns out that [...]
CNBC’s ‘Titans’ Pays Homage to Leo Burnett
Brand Marketing
Cable business channel CNBC honored Leo Burnett Thursday evening, dedicating an hour-long episode of its Titans series to a portrait of the 20th century adman and the agency he founded.