Creative Direct Mail for 2018
Performance Marketing
Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017 you will see a drop [...]
5 Steps to Customer Data Hygiene: It’s Not Sexy, But It’s Essential
Performance Marketing
Are you happy with the quality of the information in your marketing database? Probably not. A new report from NetProspex confirms: 64 percent of company records in the database of [...]
The World Needs More Glennas
Performance Marketing
I've worn glasses since the seventh grade. And I celebrated a new level of euphoria when I purchased my first pair of contact lenses as a senior in college. But [...]
When a Customer Is Not Worthy
Performance Marketing
As business owners and employees of businesses, we all work diligently to acquire prospects, qualify leads and convert customers, but sometimes we need to stop and consider whether a particular [...]
4 Hi-Tech Direct Mail Tricks
Performance Marketing
Marketers continue to use direct mail in 2014, because it still leads in ROI. However, traditional direct mail marketing is changing. We can "tech up" direct mail to meet the [...]
The Voice of Reason
Performance Marketing
I was completely taken aback by the voice on the other end of the line. He sounded weary—like he might be having a bad month. And he spoke slowly, as [...]