Spider-Man Is the Ultimate Everyday Hero in This Touching Healthcare Ad From Philips

You don't need Spidey sense to be a superhero. In "Philips Everyday Hero," part of an Australian campaign for Royal Philips by Ogilvy & Mather London, a disheveled guy leaps out of bed, consumes a hasty breakfast (in the shower!) and wrestles into a Spider-Man suit before struggling to get across town. The action is set to an acoustic cover of Paul McCartney and John Lennon's "Revolution." It follows Spider-Man through sometimes thankless acts of everyday do-gooding, and concludes with "Make a Wish"-level warmth. 

London Offices of Ogilvy and FCB Inferno Win Grand Prix in Lions Health at Cannes

CANNES, France—London agencies got off to a great start at the Cannes Lions festival here on Saturday, with Ogilvy London and FCB Inferno London taking home the Grand Prix awards in Pharma and Health & Wellness, respectively, at the Lions Health festival-within-a-festival.

Live Nation Partners With Philips to Feature New Musicians and Light Up Living Rooms

Lighting is an integral part of any musician's live show—it can alter the mood of the audience or add color and excitement to the gig.

How Philips Hooked Young Men With a Choose-Your-Own-Adventure Campaign

Engaging an audience online—especially the fickle millennial male—can be a tall order.

Philips Creates a Stunning Explosion of Color and Snow With ‘Afterglow’

If you like any combination of amazing colors, night skiing and striking imagery, Philips has an ad for you.

Inside Philips’ Lovely, Time-Traveling Stop-Motion Ad Showing How Lighting Has Changed

IDEA: Still using that same old incandescent lightbulb that was invented in the 19th century? Get with the program, Luddite. That's the basic message, told more charmingly, of this expertly constructed stop-motion spot from Iris Worldwide for Philips Hue lighting.

Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes.

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief of Coke roster shop Ogilvy & Mather, took his client out on the town, in his own inimitable way.

Philips, Other TV Makers Embrace the Nothingness of Their Products

The lack of something can be a potent element in a marketing strategy. "Got milk?" is the classic example—built not around having milk, but around the common parental fear of being out of it. That was a cultural insight. Lately, tech marketers have played around with similar concepts—based on product insights. As electronic products get thinner and thinner, there's potential in pretending they've disappeared entirely. LG had that great security-camera spot last winter, from Y&R in Amsterdam, in which the thief steals a flat-screen LG TV from an electronics store—while appearing to be holding nothing at all. Now, Philips is marketing its own new television, whose frame around the screen is so thin as to be almost invisible, with a game based around how hard it is to see. The marketer has "hidden" 10 Frameless TVs around the world, and is challenging consumers to use Google Maps and Street View to "pin" the locations—and win the television. It's a tricky thing to be doing—embracing the "nothingness" of your product. Many tech marketers, notably Google, are always moving in the other direction, trying to give more of a physical weight to virtual goods and services. But the LG and Philips campaigns prove that with the right approach, nothing can be quite something after all.

Philips Taps Ogilvy for Its Global Creative Account

Philips' decision to hire Ogilvy & Mather for its global creative business marks the end of DDB's long tenure on the brand.