Spider-Man Is the Ultimate Everyday Hero in This Touching Healthcare Ad From Philips
Creativity
You don't need Spidey sense to be a superhero. In "Philips Everyday Hero," part of an Australian campaign for Royal Philips by Ogilvy & Mather London, a disheveled guy leaps [...]
Inside Philips’ Lovely, Time-Traveling Stop-Motion Ad Showing How Lighting Has Changed
Brand Marketing
IDEA: Still using that same old incandescent lightbulb that was invented in the 19th century? Get with the program, Luddite. That's the basic message, told more charmingly, of this expertly [...]
Brands Are Discovering Crowdfunding as a Marketing Tool
Brand Marketing
Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as [...]
Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency
Brand Marketing
Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief [...]
Philips, Other TV Makers Embrace the Nothingness of Their Products
Creativity
The lack of something can be a potent element in a marketing strategy. "Got milk?" is the classic example—built not around having milk, but around the common parental fear of [...]
Philips Taps Ogilvy for Its Global Creative Account
Brand Marketing
Philips' decision to hire Ogilvy & Mather for its global creative business marks the end of DDB's long tenure on the brand.