Phenomenon

How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte

This past year had consultancies rushing to get into the ad business, with Accenture acquiring London-based Karmarama, Deloitte snagging Heat in San Francisco and Epsilon winning the Del Monte

Wilson Unveils a Smart, Data-Tracking Football to Go Along With Its Basketball

Lots of young sports fans imagine themselves playing in the big leagues. Now, sports gear brand Wilson is promising to help them feel closer to the pros with a new Bluetooth connected football, and accompanying app, that can measure stats and offer strategies—making backyard games feel more like stadium epics.

Intuit Picks Phenomenon as Its New Brand Agency of Record

Intuit, the software company behind TurboTax and QuickBooks, has chosen Los Angeles' Phenomenon as the marketing agency of record for its corporate brand after a three-month creative review.

Men’s Wearhouse Begins New Era by Taking Pride in Its Past

Here it is, the first official Men's Wearhouse brand ad since the departure of iconic founder George Zimmer and the hiring of Phenomenon in Los Angeles as the retailer's new agency of record.

Crate & Barrel Finds New Lead Agency

TBWA\Chiat\Day is getting into the home décor business.