Accounts in Review: CVS’ Media Search Follows a Creative Shift
Brand Marketing
Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile [...]
Converse Hires a New Agency to Plan and Buy Media
Brand Marketing
Converse has hired a new agency to plan and buy its media in North America. PHD, a unit of Omnicom Group, has inherited the business from MediaVest after a review, [...]
SC Johnson Reviews Its Global Media Buying but Will It Consolidate?
Brand Marketing
SC Johnson is reviewing the global media buying responsibilities that are divided between its roster shops, Omnicom Group's PHD and WPP's Maxus, the company confirmed.
Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business
Brand Marketing
GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and [...]
Accounts in Review: MetLife’s Agency Review Follows a Clear Pattern
Brand Marketing
It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new global chief [...]
Accounts in Review: Why JCPenney Pulled the Plug on Its Media Review
Brand Marketing
Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision came [...]