Alt Image Text

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

Brand Marketing

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative [...]


Alt Image Text

Accounts in Review: As With Other Media Searches, Mondelez Is Only Considering Insiders

Brand Marketing

Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies. So, in the end, contenders and current roster players Carat and MediaVest will remain, according to [...]

Alt Image Text

Accounts in Review: Royal Caribbean Nears Its Media Decision

Brand Marketing

Two weeks after picking Mullen Lowe to handle its creative account, Royal Caribbean is about to hire a media agency. Three contenders traveled to the company's headquarters in Miami today [...]

Alt Image Text

Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers

Brand Marketing

One down, one to go. As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to [...]

Alt Image Text

Accounts in Review: PHD Becomes a Leading Player on SC Johnson

Brand Marketing

In Monopoly parlance, PHD now has a "hotel" on SC Johnson. Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying [...]

Alt Image Text

SC Johnson Bundles Media Buying at PHD

Brand Marketing

In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD.  Previously, the business had been split between Maxus (traditional media) and PHD (digital media).