Phd

The Future Belongs to Brands That Can Give Consumers Instant Gratification

The strongest human impulse when confronting extreme technology can either be to push back or stick with the status quo. Think about the movie industry when TV first appeared or the music business in the early days of the internet.

Cannes Panel Asks if Creative Directors Will Eventually Be Replaced by Robots

CANNES, France—Many workers around the world have legitimate concerns about being replaced by automation. And, at least according to a show of hands, a large majority of attendees at a Cannes panel called "Will a Robot Win a Lion?" don't think advertising creative directors are exempt.

Volkswagen Picks PHD to Handle Its $3 Billion Global Media Account

German auto giant Volkswagen picked Omnicom's PHD as its new global media agency of record, ending its relationship with WPP's MediaCom after nearly two decades. The news marks PHD's biggest win to date, and the move also ranks among the largest media consolidations in any industry.

Carnival Corporation Picks PHD as Its International Media Agency of Record

The world's largest cruise company has chosen Omnicom's PHD as its media agency of record for the United States and the United Kingdom, effectively consolidating its business in what the press release calls "two of the world's largest regions for cruise vacations."

Omnicom Adds Ancestry.com to Continue Winning Streak

Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. Earlier this week, Omnicom Media Group's PHD network won Delta Airlines in the U.S., taking the business from Digitas after a review which included UM as a finalist.

Google Wants an Entire Arena of NHL Fans to Play This Mobile Game Against One Another

If you go to any live sporting event, you're bound to see dozens of folks glued to their smartphones during every break in the action. Seeing an opportunity to help kill some of that down time, Google created a mobile game that promotes Chromecast, its video streaming device. During Tuesday night's game between the New York Islanders and Pittsburgh Penguins at the Barclays Center in Brooklyn, Google ran calls to action prompting fans to go to a special website on their phones to play a quick game during breaks in the game. The promos are part of a campaign with PHD and creative shop Rehab Studio called "Own the Ice." "There are a lot of moments at live events where the action stops, and people all the sudden will start talking to each other or they pull out their phone trying to keep themselves entertained for a little bit," said Michael Jenkins, a communications strategist for Google. "This is the first time where we will have up to 18,000 people all experiencing Chromecast—we're creating the biggest living room we've ever created," Jenkins said. First, the site uses the phone's location detection to find out who's in the arena. Then fans are split into four teams that compete against one another. The game challenges fans to tap their smartphone screens as many times as they can in 90 seconds. At the end of the game, each player is given a promo code that can be redeemed for $10 off Chromecast from Google's e-commerce store.

Meet the Former Google Exec Responsible for Building Up PHD’s Technology Marketing

Specs Current gig Marketing technology director at PHD Previous gig Head of platform for agencies at Google Age 38

5 Ways Marketers Are Already Putting Sensors to Work

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.

Here Are the Year’s Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only […]

Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending […]