PHD Worldwide

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group […]

Cannes Panel Asks if Creative Directors Will Eventually Be Replaced by Robots

CANNES, France—Many workers around the world have legitimate concerns about being replaced by automation. And, at least according to a show of hands, a large majority of attendees at a Cannes panel called "Will a Robot Win a Lion?" don't think advertising creative directors are exempt.

Newell Shifts Creative Assignments From BBH to JWT for Some of Its Best-Known Brands

Newell Brands is moving global creative work for some of its most visible consumer brands from BBH New York to J. Walter Thompson New York, sources said. 

Hyatt Hotels Hires MullenLowe to Create ‘Emotionally Charged, Consumer-Driven’ Work

Expanding its travel and hospitality portfolio, MullenLowe is taking on global creative responsibilities for Hyatt Hotels following a review led by consultancy Select Resources International. The Interpublic Group agency had not previously worked for the client, which relied on various shops, most notably Pereira & O'Dell, for advertising services.

In Pitch for MGM Resorts, McCann and PHD Come Up Winners

Following a competitive pitch, Interpublic's McCann and Omnicom's PHD are in the chips with MGM Resorts International, taking on lead creative and media duties, respectively, for the brand.

Unilever Concludes Its Global Media Review and Shifts Some Assignments

One of the year's biggest global media agency reviews has concluded, with Unilever shifting some regional duties between roster shops Mindshare and PHD, but making few changes overall.

This Global CEO Can’t Wait for Artificial Intelligence to Take Over

PHD Worldwide CEO Mike Cooper stopped by the Omnicom Media Group party at Hyde Bellagio in Las Vegas the night before the start of the Consumer Electronics Show. He shared his thoughts on what he's looking out for at the mega-conference.

Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways

The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week.

PlayStation Packs Two Decades of Gamer Nostalgia Into One Clip

Now this is what corporate nostalgia should look like.

Omnicom Media Group and Salesforce Will Build Social Marketing Tools

Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today.