How Cannes Lions Will Put Music Back in the Spotlight in 2016
Brand Marketing
In 1971, Coca-Cola and McCann's Bill Backer taught the world to sing in perfect harmony. Today, George Gershwin's "Rhapsody in Blue" flies the friendly skies alongside United Airlines more than [...]
Ad of the Day: Adidas Relaunches Superstar Shoe With Non-Superstars David Beckham and Pharrell
Brand Marketing
David Beckham, Rita Ora, Pharrell Williams and Damian Lillard are not superstars. Or at least, that's what they'll tell you in this dramatic new "#OriginalSuperstars" spot for Adidas.
Ad of the Day: Pharrell Stars in a Musical Fantasy Drawn From Chanel’s History
Brand Marketing
This week, a select group of international jet-setters has descended upon Salzburg, Austria, to attend Chanel's pre-fall 2015 Métiers d’Art fashion show, which takes place today at an 18th century [...]
The BBC Rolls Out a Galaxy of Stars (and a Tiger) in This Lavish Cover of ‘God Only Knows’
Creativity
Does Brian Wilson know who Lorde is? Or why there's a tiger on his piano? This lavish video boasts an array of stars performing Wilson's 1966 Beach Boys classic "God [...]
Pharrell’s Denim Recycled From Ocean Debris Wins Product Design Grand Prix
Brand Marketing
CANNES, France—Pharrell Williams projects were the pride of the Cannes Lions festival here tonight.
AmEx’s Digital Push Teams Pharrell Williams With Spike Lee
Performance Marketing
American Express is bolstering its digital efforts leading up to its Unstaged series featuring Pharrell Williams, which culminates in a YouTube and Vevo-streamed concert on June 3.