Pharrell Williams

How Cannes Lions Will Put Music Back in the Spotlight in 2016

In 1971, Coca-Cola and McCann's Bill Backer taught the world to sing in perfect harmony. Today, George Gershwin's "Rhapsody in Blue" flies the friendly skies alongside United Airlines more than 75 years after the composer's death.

How Arby’s Turned Its Brand Around After Years With an Identity Crisis

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for him.

Pharrell Anoints a New Generation (and Definition) of Superstars in Adidas Video

Johannes Leonardo's new "Superstar" campaign for Adidas, which features Pharrell and is centered around the Supershell collection he designed, claims to both democratize the idea of superstardom and make it less ambiguous.Well, you can't accuse them of aiming their sights too low, that's for sure.

Pharrell Got an Architect, Photographer and 2 Artists to Design Adidas’ New Sneakers

Bringing in artists to design limited-edition shoes is a no-brainer. But an architect and a photographer? That makes things a bit more interesting.Pharrell Williams, who was named to Adweek's Creative 100 this week in part because of his fashion design savvy, just announced a new extension of his Superstar line of Adidas shoes. It's called Supershell, and features designs from four disparate creators: Architect Zaha Hadid, an internationally recognized designer once selected by Time as one of the most influential people in the world. Her work includes China's Guangzhou Opera House, the London Aquatics Centre for the 2012 Olympic Games, and the Rosenthal Center for Contemporary Art in Cincinnati.  Japanese contemporary artist Mr., who brings an anime-inspired style to a wide range of artistic media and is, says Williams, "a master of depicting innocence." Photographer Cass Bird, who shoots fashion for a variety of major publications and has directed several branded videos for J.Crew, Wrangler and others. New York contemporary artist Todd James, whose career began with graffiti and grew into frequent gallery exhibitions and high-profile collaborations.The shoes aren't available for sale yet, but there's a placeholder page on Adidas' site, and you can get a sneak peek in the photos and videos below. Agency: Johannes Leonardo.

10 Celebrities and Influencers Who Infuse Pop Culture With Intellect and Creativity

Pop culture may always feel shallow and image-obsessed, but if you look past the reality shows and pre-fab pablum, it becomes clear we're actually in a golden age of creativity. […]

Ad of the Day: Adidas Relaunches Superstar Shoe With Non-Superstars David Beckham and Pharrell

David Beckham, Rita Ora, Pharrell Williams and Damian Lillard are not superstars. Or at least, that's what they'll tell you in this dramatic new "#OriginalSuperstars" spot for Adidas.

Ad of the Day: Pharrell Stars in a Musical Fantasy Drawn From Chanel’s History

This week, a select group of international jet-setters has descended upon Salzburg, Austria, to attend Chanel's pre-fall 2015 Métiers d’Art fashion show, which takes place today at an 18th century palace now called the Hotel Schloss Leopoldskron.

The BBC Rolls Out a Galaxy of Stars (and a Tiger) in This Lavish Cover of ‘God Only Knows’

Does Brian Wilson know who Lorde is? Or why there's a tiger on his piano?This lavish video boasts an array of stars performing Wilson's 1966 Beach Boys classic "God Only Knows" to help launch BBC Music, described by the company as "an ambitious wave of new programs, innovative partnerships and ground-breaking music initiatives."Karmarama created the clip, which features luminaries representing various generations and styles. The Impossible Orchestra, as it's called, features Wilson, Lorde, Elton John, Pharrell Williams, One Direction, Stevie Wonder, Dave Grohl, Jake Bugg, Emeli Sandé, Chris Martin and many more. Kylie Minogue floats in a soap bubble. Baaba Maal rides by in a balloon. Alison Balsom sits perched in a gilded cage.The extravaganza debuted yesterday during a pan-channel BBC broadcast, and the video's nearing 800,000 YouTube views already. The song also benefits BBC's Children in Need charity, is available for download and streaming and was released as a physical CD single in the U.K."One of the things that interested me most about this project was the idea of bringing together so many different styles of music," says Ethan Johns, who produced the tune. "To make so much diversity work within one piece of music was quite a challenge."Naturally, the initiative's been compared, favorably and otherwise, to other musical megastar team-ups, such as the 1997 Children in Need reboot of Lou Reed's "Perfect Day," which was a global smash. (Elton John is the only star from that outing to appear in "God Only Knows," by the way.)One story in the Guardian brands the new effort as "not quite a perfect day," noting, "There's something self-aggrandizing about this—but with the amount of music the BBC covers, perhaps it is deserved?" Coverage elsewhere on the site disdainfully notes that "God Only Knows" arrives just as "the corporation's battle to retain the television license fee [is] getting almost tougher by the week."Tough crowd.

Pharrell’s Denim Recycled From Ocean Debris Wins Product Design Grand Prix

CANNES, France—Pharrell Williams projects were the pride of the Cannes Lions festival here tonight.

AmEx’s Digital Push Teams Pharrell Williams With Spike Lee

American Express is bolstering its digital efforts leading up to its Unstaged series featuring Pharrell Williams, which culminates in a YouTube and Vevo-streamed concert on June 3.