Anacin Maker Working on ‘Bananacin,’ Which Might Just Keep You Alive Forever
Creativity
It may not be the fountain of youth, but it could keep you from death's door—pretty much indefinitely.
‘Help I’m Nauseous Is Not Deviled Egg Flavored’
Creativity
Help Remedies is always amusing. The pharma boutique, known for its strange and compelling advertising, can liven up even the most tedious of media communications—the new-product press release. "Help I'm [...]
Ad of the Day: Help Remedies
Brand Marketing
Help Remedies, maker of products like Help I have a headache (painkiller medicine) and Help I've cut myself (adhesive bandages), knows a thing or two about creating an unsettling mood. [...]
Perspective: Stick It to Me
Brand Marketing
If you settled down at the kitchen table with the Saturday Evening Post in 1947, there’s a good chance the ad at right would have sent chills down your spine. [...]
The Spot: I Want a New Drug
Brand Marketing
GENESIS: Richard Fine and Nathan Frank felt that pharmaceutical products and their marketing were needlessly complex, wasteful and confusing. They wanted to make simpler drugs, give them simpler names, put [...]
Ad Uses World Trade Center as Metaphor for Bad Knees
Creativity
Yet another international ad referencing 9/11 surfaced (with few details) this weekend after a Reddit user posted it under the headline, "Pre-9/11 ad is strangely predictive."