What’s the Biggest Opportunity in Healthcare Marketing?
Performance Marketing
Healthcare marketing is a varied space. Facilities and pharmaceutical companies, for example, both have different priorities and marketing paradigms. How can you identify the opportunities that will lead to better [...]
Throwback Thursday: Don’t Know What to Do With Dad? Drug Him!
Brand Marketing
How do you calm grandpa down when he gets in one of his moods? Well, in the 1950s, you cooled him out with some heavy-duty amphetamines. This 1959 magazine ad [...]
Viagra Airs Its First Ad Featuring Only a Woman, and She Gets Right to the Point
Creativity
This minute-long BBDO spot for Viagra is, apparently, the brand's first to show only a woman, and its first to use the word "erection" outside of the description of side [...]
Socially Stressed? Ask Your Doctor About ‘Not Having Kids’
Creativity
Since everyone I know is getting married and having children (and making sure Facebook stays informed about every step of those processes), this ad for a fake drug called Not [...]
SNL Helps Obama Through Presidential Depression With Paxil Second Term Strength
Creativity
Most presidents go through a second-term depression, but Obama's has been particularly dismal. To help out, Saturday Night Live has introduced Paxil Second Term Strength, a depression medication for the [...]
Monistat Is Sorry (not Sorry) for Making Wearers of ‘Granny Panties’ Feel Bad
Creativity
Monistat used "granny panties" in a recent ad as a metaphor for how women feel when they have a yeast infection. Now, though, after supposed complaints from the granny-panty-wearing community, [...]